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BLUEPRINT

BLUEPRINT MARKETING · Branding

A Brand They
Remember

Brand identity, voice, and positioning — so you stand out, get remembered, and command premium pricing.

Apex Plumbing
Brand identity board
Designing…

An identity taking shape. Simulated board — yours starts with strategy.

Start Your Rebrand

$1,297 full package · one-time · logo, colors, voice

The promise

Stand Out Or
Blend In

Without a clear brand, you compete on price. With one, you get picked first.

0

complete identity — strategy to visuals to voice

0

yours — guidelines, files, and rights included

0

logo-only shortcuts — positioning comes first

$1,297

for the full package — anchored on this page

What's included

Everything
You Get

Done for you — built, trained, and running.

Positioning Strategy

What you own in the customer's mind.

Brand Voice

How you sound — everywhere you speak.

Visual Identity

Logo, colors, type — the full system.

Slogans & Messaging

Words that stick and sell.

Site & Asset Refresh

The new brand applied where it counts.

Brand Guidelines

One document that keeps it consistent.

How branding works

From Generic
To Memorable

Strategy first, then the look. That's why it sticks.

  1. We Find Your Position

    Your market, your edge, what you should own.

    01
  2. 02

    The Voice Gets Written

    Messaging and slogans that sound like you — sharper.

  3. The Identity Gets Designed

    Logo, palette, and type built on the strategy.

    03
  4. 04

    It Rolls Out

    Site, social, and assets refreshed to match.

  5. Guidelines Lock It In

    One playbook so it stays consistent everywhere.

    05
Branding 101

Know The World
Before You Buy

Four terms, plain English. You'll know more than most owners.

Term 01

Positioning

The specific spot you own in a customer's mind — why you, not the other guy. Every strong brand starts here, not at the logo.

Term 02

Brand voice

How your business sounds in writing — confident, warm, direct. Consistency in voice builds trust before you ever meet.

Term 03

Visual identity

The complete look: logo, colors, type, and style rules. A system, not just a mark.

Term 04

Brand guidelines

The document that keeps everyone — designers, staff, agencies — using your brand the same way. It's what keeps you looking established.

Branding

Build A Brand They Remember

The head-to-head

Us vs Logo Apps
Vs Brand Agency

Three ways to get a brand. One is complete and $1,297.

BLUEPRINT
DIY Logo App
Brand Agency
Identity
Full system
A logo file
Full system
Strategy
Positioning included
None
Included
Voice & messaging
Written for you
None
Included
Guidelines
Yours to keep
None
Included
Time
Days
An afternoon
Months
Cost
$1,297
Cheap, looks it
$3,500+
Clear pricing

One Price
No Surprises

Up front, on the page — the way it should be.

Branding

A typical brand agency$3,500
0

full package · one-time · logo, colors, voice

Brand strategy & positioningVisual identity systemsMessaging & voiceBrand guidelines
Start Your Rebrand
The BLUEPRINT guarantee

If We're Late
You Don't Pay

Try it without the risk — it's in writing.

On Time Or That Month Is Free

If your system isn't live when we said it would be, you don't pay for that month.

We Tune It Until It Produces

Once it's live, we keep making it better until it brings you results.

BLUEPRINT reviews

You Can't Fake Real Reviews

0

Five stars on every single review.

Google

I am so happy with Troy and the team at The Blueprint Company. They completely built and automated 90% of my business! I went with the full build-out package and they handled everything from start to finish — my website and social media look amazing, and my business now includes a fully automated CRM that texts and sells every lead it generates. I highly recommend Troy and the team to any business owner looking to build or scale. No idea is too large for them to handle, and their design process is incredible!

A—
Aspen — Girls Who Earn
Verified · 2 weeks ago
Google

Cannot say enough great things about The Blueprint Company and Troy's team.

VL
Valles Law Consultants
Verified · 2 weeks ago
Google

Great professionalism and amazing service!

L
Lee
Verified · 2 days ago
Google

I am so happy with Troy and the team at The Blueprint Company. They completely built and automated 90% of my business! I went with the full build-out package and they handled everything from start to finish — my website and social media look amazing, and my business now includes a fully automated CRM that texts and sells every lead it generates. I highly recommend Troy and the team to any business owner looking to build or scale. No idea is too large for them to handle, and their design process is incredible!

A—
Aspen — Girls Who Earn
Verified · 2 weeks ago
Google

Cannot say enough great things about The Blueprint Company and Troy's team.

VL
Valles Law Consultants
Verified · 2 weeks ago
Google

Great professionalism and amazing service!

L
Lee
Verified · 2 days ago
Google

I am so happy with Troy and the team at The Blueprint Company. They completely built and automated 90% of my business! I went with the full build-out package and they handled everything from start to finish — my website and social media look amazing, and my business now includes a fully automated CRM that texts and sells every lead it generates. I highly recommend Troy and the team to any business owner looking to build or scale. No idea is too large for them to handle, and their design process is incredible!

A—
Aspen — Girls Who Earn
Verified · 2 weeks ago
Google

Cannot say enough great things about The Blueprint Company and Troy's team.

VL
Valles Law Consultants
Verified · 2 weeks ago
Google

Great professionalism and amazing service!

L
Lee
Verified · 2 days ago
Google

I am so happy with Troy and the team at The Blueprint Company. They completely built and automated 90% of my business! I went with the full build-out package and they handled everything from start to finish — my website and social media look amazing, and my business now includes a fully automated CRM that texts and sells every lead it generates. I highly recommend Troy and the team to any business owner looking to build or scale. No idea is too large for them to handle, and their design process is incredible!

A—
Aspen — Girls Who Earn
Verified · 2 weeks ago
Google

Cannot say enough great things about The Blueprint Company and Troy's team.

VL
Valles Law Consultants
Verified · 2 weeks ago
Google

Great professionalism and amazing service!

L
Lee
Verified · 2 days ago
We serve all industries

Name Your Industry
We've Scaled It

Contractors, clinics, firms — the remembered brand wins the callback.

FAQ

Questions Answered

Tap a question. Get a straight answer.

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What's included in the package?

Positioning strategy, brand voice and slogans, the full visual identity (logo, colors, type), and brand guidelines — all for $1,297, one-time.

How is this different from just getting a logo?

A logo is one piece. A brand is the position, the voice, the look, and the consistency — that's what makes people remember you and pay premium prices.

I already have a logo I like — can you build around it?

Yes. We keep what's working, sharpen the rest, and build the system around it.

How long does it take?

Days, not months. Most rebrands are delivered inside two weeks, with the strategy call up front.

Do I own everything?

Yes — full rights, every file, every format, plus the guidelines document. No hostage situations.

Will rebranding confuse my existing customers?

Done right, it does the opposite — it signals you've leveled up. We plan the rollout so the transition reads as growth, not a different company.

What if I don't love it?

We revise until you do — and we stand behind our work. If we miss the deadline we set, you don't pay for that round.

Branding

Build A Brand They Remember